Innovation

Innovation is improvising the familiar.

It is a smart way to be fantastic with what people already know.

It is making the status quo remarkable.

People who add value to the world by presenting the familiar in a different way call themselves innovators. But Isaac Newton called them those “standing on the shoulders of giants."

Innovation is better than imitation, because it may lead to creating something “extraordinary”, a monopoly, riches, and a god-like fame.

But innovation is deceptive, just as most innovators are deceptive. Innovators like the public to think of them as geniuses and geeks, even though they get most of their insights from the familiar or other people's ideas. Steve Jobs, the co-creator of Apple computer, was a master innovator.

By framing your growth hack around innovation, you make fewer mistakes, conserve energy and resources, and accomplish a lot more things in a lifespan—than a person who tries to create original.